Formula Palmer Audi
The Concept
Formula Palmer Audi has earned a superb reputation over the past five years, for providing the best value in world motorsport. Its spectacular performing, sensational looking single seaters make it the most spectacular and professional show on the motor racing scene.
With 300bhp from their Audi turbo engines and enormous grip from the composite wings and wide tyres, the exhilaration of driving these cars is quite unrivalled. The unique turbo Over Boost button add to the overtaking opportunities making the racing more dramatic and exciting for the drivers and spectators!
Crucially, Formula Palmer Audi offers a fantastic range of powerful benefits to sponsors, for whom it provides the most cost-effective marketing and promotional opportunity ever seen in motor racing.
Sponsor Benefits
Nothing has ever come close to providing the sponsorship benefits that Formula Palmer Audi offers:
F1 Look-alike Race cars
Our cars look so good that first impressions are often that of the pinnacle of Motorsport - Formula 1!
Extensive advertising space
Huge amounts of clear advertising space is available on the FPA car. Therefore, a sponsor is assured of neat, clear, and most importantly effective advertising of their brand.
Family friendly hospitality
The dedicated FPA race centre is set amongst the cars and forms the hub of the team where everyone mixes and the atmosphere buzzes. The drivers, their families and sponsors are all based here and ex F1 driver and TV commentator Jonathan Palmer hosts every event, interviewing drivers and presenting the awards at the FPA podium. FPA is renowned as having the finest hospitality set-up in national motor racing.
VIP guest packages are available at £95+VAT and include:
- Jonathan Palmer as host
- Entrance ticket, cap, race programme
- Buffet Breakfast, lunch and afternoon tea
- Beverages
- Access to pits and podium celebrations
Television Coverage
Every one of the twelve FPA races will be screened on Sky Sports television, including a feature on every driver and his car during the season. By controlling the production of the Formula Palmer Audi coverage we can ensure that all cars get exposure to this valuable medium.
Press Coverage
We have arranged to have a centre spread FPA feature in Autosport Magazine the week after every race meeting. Therefore we’ll have 6 features in the magazines prime location which will give our sponsors maximum exposure.
The general Motorsport press will cover every round of the championship in their respective publications and numerous big feature stories will appear in a variety of different newspapers and magazines throughout the year.
Web Site
The FPA web site provides great coverage of all developments and championship news. A page is dedicated to each driver with profiles, sponsors, results and photographs. Links can be established to sponsors web site allowing a direct connection between the sponsor and the world of motoracing.
Show Car
Your sponsored car is available (subject to race commitments) for use by the sponsor. This could be as a spectacular attraction at a trade show or exhibition, or even in a particular company promotion. The only cost being for transportation.
Workshop Tours
The FPA workshop is a highly impressive facility that drivers are welcome to bring their families and sponsors to see. A wonderful way to get the real feel of the motor racing environment with all of its glamour and the grease!
Incorporation of PalmerSport Opportunities
PalmerSport is the leading operator of corporate Motorsport events in the country with a range of events held at its own Bedford Autodrome circuit complex that include:
- The Motorsport Sensation
- Simply the best corporate driving event ever and it includes driving an FPA car off every guest
- PowerTeam
- A great value staff team building event
Apart from these events, we can tailor sponsor activity events to order, which can include:
- Rides in the FPA Two seater
- Drives in an FPA race car
- Opportunity to drive own car on the circuits
When it comes to fast cars on circuit – just let us know what you want!
The Operation
The entire fleet of Formula Palmer Audi cars is maintained to the highest standards in our spacious workshop at Bedford Autodrome, by a team of experienced mechanics. Every car has been totally rebuilt as new for the 2004 season, including a brand new engine.
All cars are prepared to identical standards to ensure every driver has an equal opportunity. The components on every car are identical. The weight of every car is the same, and measured with driver so heavier drivers are not disadvantaged!
The cars are transported to each event in an immaculate fleet of FPA transporters and make a spectacular show in the race paddock. At the circuit each car is run by a dedicated mechanic. Cars will usually be run from the main pits garages and if not from the awnings in the FPA village.
The cars are equipped with an advanced Stack data logging system and after every test, qualifying and race you will be able to see how your driver’s performance compares with the fastest, from a data print out including speed, revs, gears and turbo boost.
Contact Details
Steve Vincent Driver & Sponsor Coordinator steve.vincent@palmersport.com
Jonathan Palmer jp@palmersport.com
Tel: 01403 739502 Fax: 01403 733222
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